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Research papers

Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach

The main objective of this paper is to present a set of non-parametric tests that allow the analyst to detect the presence of purchase-event feedback. The principle is to set aside the potential impact of heterogeneity by analysing data at the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy
June 15, 1993
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Citation

Laurent, Little and Le Roy (1993a, June 15). Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/diagnosing-feedback-vs-heterogeneity-in-consumer-loyalty-a-non-parametric-approach